Status quo of the tourism industry

Every entrepreneur from the tourism industry should be aware that we are currently going through a major change, and that very quickly. The demands on the hotel and catering industry are increasing due to ratings, influencers, price portals and constant comparability. Gone are the days of crowds instead of class, white walls and a forced atmosphere due to pictures that are far too small.

Anyone who contradicts this while reading this has been hiding well in recent years. Because successful hosts rely on suitable, individual design concepts that bear their own signature.

Boutique and themed hotels as well as real themed gastronomy are guarantees of success, because the guests demand an unforgettable experience. If you still remember the hotel or the restaurant after a great concert or an unforgettable city trip, and by remembering we mean raving, then you have done everything right as a host. Because satisfied customers have a big lever in the digital age – they are so-called “enablers” and “spreaders” (in German: success multipliers).

It starts with a recommendation from friends and acquaintances (the classic – word-of-mouth propaganda), via a post or a story on social media channels (now it’s getting modern) and ends with a positive rating (in a digital world that’s a kind of seal of trust for new guests) with pictures. A big multiplier that many neglect.

The pandemic and inflation have also made guests more price sensitive. Nevertheless, you can feel that people want to do something, want to get out and experience something.