Boutique and themed hotels as well as real themed gastronomy are guarantees of success, because the guests demand an unforgettable experience. If you still remember the hotel or the restaurant after a great concert or an unforgettable city trip, and by remembering we mean raving, then you have done everything right as a host. Because satisfied customers have a big lever in the digital age – they are so-called “enablers” and “spreaders” (in German: success multipliers).
It starts with a recommendation from friends and acquaintances (the classic – word-of-mouth propaganda), via a post or a story on social media channels (now it’s getting modern) and ends with a positive rating (in a digital world that’s a kind of seal of trust for new guests) with pictures. A big multiplier that many neglect.
The pandemic and inflation have also made guests more price sensitive. Nevertheless, you can feel that people want to do something, want to get out and experience something.